Factors Affecting Brand Preference. The Case of Beer Brands in Nekemte Town, Ethiopia

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Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.65, Wollega University, course: Marketing Management, language: English, abstract: Now a day’s marketers are struggling to increase their brand preferences by customers and trying to avoid competitors from grabbing of these acquired customers mind. The purpose of this study was a...
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Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.65, Wollega University, course: Marketing Management, language: English, abstract: Now a day’s marketers are struggling to increase their brand preferences by customers and trying to avoid competitors from grabbing of these acquired customers mind. The purpose of this study was a...
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Details

  • ISBN: 9783346470164
  • Kopierschutz: NONE
  • Erscheinungsdatum: 23.08.2021
  • Verlag: GRIN VERLAG
  • Formate: pdf

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