Acknowledgments vii
Introduction xi
Part I Tactics and Tools
Chapter 1 What Is Social Media? 3
Chapter 2 Say Hello to Social Networking 25
Chapter 3 It’s Not Your Father’s E-Mail 61
Chapter 4 The World of Web Pages 85
Chapter 5 The Internet Forum 117
Chapter 6 The Ubiquitous Blog 141
Chapter 7 The Wi
BRUCE LOEFFLER is the Co-Founder and President of Experience International. In his 10 years at Disney, Bruce held several key positions including the first Disney Service Excellence Coordinator. Bruce has developed numerous training programs for Disney and other Fortune 500 Companies specializing in customer service, motivation, communication, leadership and the Customer Experience. Bruce@TheExpInt.com
BRIAN T. CHURCH is the Co-Founder of
TIMOTHY KEININGHAM is Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty.
LERZAN AKSOY is Professor of Marketing at Fordham University Schools of Business.
LUKE WILLIAMS is Vice President at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements.
ALEXANDE
JENNY DEARBORN is a leading authority on sales enablement and training, with expertise in big data and predictive analytics. As Senior Vice President and Chief Learning Officer for SAP, she designs and drives employee learning and enablement strategy. Dearborn was recognized as one of the 50 Most Powerful Women in Technology in 2014 by the National Diversity Council, and through the Fortune Most Powerful Women Network, she is a mentor for the U.S. State Department to
Predictive Marketing gives you everything you need to transform your organization from a product or channel focus, into customer centric marketing that maximizes lifetime value of each and every customer by delivering truly personalized experiences.
This nuts-and-bolts guidebook prepares you to leverage cutting edge machine-learning technologies and pragmatic data-driven approaches to improve customer acquisition and especially growth. Knowing cust
Die laufenden Innovationen im Bereich der Kommunikationstechnologien ermöglichen es den Unternehmen, durch immer neue Formen der Kommunikation wie z. B. das Internet und vor allem E-Mail, Kunden anzusprechen. Vielfach wird aber vergessen, dass E-Mail ein interaktives Medium ist. Und so verweigern Unternehmen die Kommunikation, indem sie so genannte Do-not-reply-E-Mails mit der Aufforderung nicht (direkt) darauf eine E-Mail zu antworten, verschicken. Die Kommunikation verliert dadurch den Dial
THE UPDATED AND EXPANDED APPROACH TO SALES AND SERVICE IN A REAL-TIME WORLD
Since bestselling author David Meerman Scott demystified selling in our digital world in The New Rules of Sales and Service, the marketplace has vaulted forward requiring the new rules to be extensively rewritten in this Revised and Expanded edition. Armed with real-time information and more choices than ever before, customers are now in charge of
Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful text, Kotler explores the dynamic competition between Asia and the glob
Einführung
Geben Sie Ihrem Unternehmen Ihr Gesicht
"[...] bietet dieses Buch alles, was man als Student zum Thema Marktforschung wissen muss."
In: Studium Buchmagazin SS 2016
„Auch in der 7. Auflage vermittelt das Buch die theoretischen Grundlagen der Marktforschung schlüssig und schafft ein ganzheitliches Verständnis der vielfältigen Aspekte der Marktforschung. Gleichzeitig nimmt es den Leser an die Hand und diskutiert kritisch, die in der Praxis etablierten, sowie neue entstehende Erh
Gestaltung, Wahrnehmung und Implikationen der
Preis-Qualitäts-Positionierung.- Approximation von Markenindikatoren durch Social
Media Analytics.
Preface to the Second Edition vii
About the Authors ix
About Global Intelligence Alliance xi
Part 1 Market Intelligence in Global Organizations 1
1 Market Intelligence: Drivers and Benefits 3
2 Market Intelligence in Global Organizations: Survey Findings in 2013 21
Part 2 Roadmap to World Class Market Intelligence 51
3
Praise for Sell More Faster
"Whether you're searching for product-market fit or have found it and are starting to scale, this book will give you the play by play approach of what you need to do to build an awesome sales organization." Brad Feld, partner at Foundry Group, cofounder of Techstars
"Anyone can sell a known product, brand, or reputation, but if you want to start from scratch, you have to listen to Amos
3 Antworten, die das Buch gibt
Vorwort von Dr. Hans-Georg Häusel
Einleitung
Die Erkenntnisse aus dem Neuromarketing für den Verkauf