This is a book for Necessary Pirates. People who have to leave 'the Navy' – the way their category and perhaps even their company has historically done things – in order to succeed.
In writing it, Adam Morgan has deliberately set out to research not just the legendary founders associated with iconic Challenger brands such as Diesel, but also the previously 'invisible' people that have been r...
This is a book for Necessary Pirates. People who have to leave 'the Navy' – the way their category and perhaps even their company has historically done things – in order to succeed.
In writing it, Adam Morgan has deliberately set out to research not just the legendary founders associated with iconic Challenger brands such as Diesel, but also the previously 'invisible' people that have been r...