Stopping Losses from Accidental and Malicious Actions
Around the world, users cost organizations billions of dollars due to simple errors and malicious actions. They believe that there is some deficiency in the users. In response, organizations believe that they have to improve their awareness efforts and making more secure users. This is like saying that coalmines should get healthier canaries. The reality is that it takes a multilayered approach t
Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to usin
FIND THE ANSWERS WITH ANALYTICS
Ever wonder how Madoff kept his felonious fund going? Or what caused the Crash of 2008? Are you curious about whether we can effectively predict where crimes are likely to occur? Want to know how to objectively compare hospitals? How about whether your favorite player has a shot at the Hall of Fame?
Using analytics, you can find out all that and so much more.
Yes, this boo
Ken Lloyd, PhD, is a nationally recognized consultant, author, and columnist who specializes in organizational behavior, communication, and management coaching and development.
Boost your marketing with a gamification strategy
Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play! This friendly guide helps you explore
Part I: Strategies and Tools for Your Online Business.
Chapter 1: Opening Your Own Online Business in Ten Easy Steps.
Chapter 2: Choosing and Equipping Your New E-Business.
Chapter 3: Selecting the Right Web Host and Design Tools.
Chapter 4: Profiting from New Business Tools.
Part II: Establishing Your Online Presence.<
Learn to:
Write a business model? Easy.
Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition, define a market segment, locate your company's position in the value chain, create a revenue ge
Doug Rose specializes in organizational coaching, training, and change management. For more than 20 years he has been transforming organizations through technology and training, and he has helped several large companies optimize their business processes and improve productivity and delivery. Doug also teaches business courses online through LinkedIn Learning and in the classroom.
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 3
Part 1: Getting Started with Employer Branding 5
Chapter 1: Building a Strong Employer Brand 7
What Is Employer Branding?
Dr. Tobias Amely ist Professor für Betriebswirtschaftslehre, insbesondere Rechnungswesen und Finanzwirtschaft, an der Hochschule Bonn-Rhein-Sieg. Den Lesern der … für Dummies-Bücher ist er durch BWL für Dummies, BWL-Formeln für Dummies und BWL-Trainingsbuch für Dummies bekannt.
Soll oder Haben, das ist hier die Frage
Ist Buchführung für Sie ein Buch mit sieben Siegeln? Auf bewährt lockere und humorvolle Art gelingt es Michael Griga und Raymund Krauleidis, selbst so trockene Themen wie Kontenarten, Gewinn-und-Verlust-Rechnung, Bewertungsprinzipien und Abschreibungen anschaulich und verständlich zu erklären. Von den unterschiedlichen Gewinnermittlungsarten über die Besonderheiten der E-Bilanz bis zur doppelten Buchführung erfahren Sie alles über die Welt der
Jonathan L. Portny, MBA, PMP®, has more than 15 years of experience in the field of project management and is a certified Project Management Professional. His father, Stanley E. Portny, PMP®, was an internationally recognized expert in project management and the author of all previous editions of Project Management for Dummies.
Introduction 1
Part I: Understanding Projects and What You Want to Achieve 7
Chapter 1: Success in Project Management 9
Chapter 2: Thinking Through the Life of Your Project 21
Chapter 3: Defining the Scope and Producing a Business Case 35
Chapter 4: Knowing the Stakeholders 51
Part II: Building the Plans 65
Chapter 5:
Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and d
Want to become an accountant? Own a small business but need help balancing your books? Worried about managing your finances under the cloud of the recession?
This hands-on workbook gets you up to speed with the basics of business accounting, including reading financial reports, establishing budgets, controlling cash flow, and making wise financial decisions. The question and answer sections encourage you to find your own solutions to challenging accounting problems - and there's
Dr Hazik Mohamed is a multi-skilled professional with substantial business management experience and varied experience in strategic problem-solving, project management and operational leadership roles. His wide consulting services include financial inclusion, sustainable development, new technology for improved socio-economic innovation. He possesses an MSc in (Conventional) Finance and a Ph.D. in Islamic Finance focusing on Behavioral Economics, using Game