Retail Marketing and Branding

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Did you know that...? 
  • …strong brands have consistently outperformed benchmarks like the MSCI World index in the past decade?
  • …the profitability cycle of new retail formats has shortened from more than a decade to less than a year since the 1960s?
  • …the share of private labels exceeds 50 percent in many categories and still sees double-digit growth in some saturated mark...
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Leseprobe
E-Book
epub
35,99 €
Did you know that...? 
  • …strong brands have consistently outperformed benchmarks like the MSCI World index in the past decade?
  • …the profitability cycle of new retail formats has shortened from more than a decade to less than a year since the 1960s?
  • …the share of private labels exceeds 50 percent in many categories and still sees double-digit growth in some saturated mark...
WeiterlesenWeiterlesen
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Details

  • ISBN: 9781118489512
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 02.01.2013
  • Verlag: WILEY
  • Formate: epub

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