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The Reign of the Customer

The Reign of the Customer

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David VanamburgDavid Vanamburg, G. Tomas M. Hult, Claes Fornell, Forrest V. Morgeson III
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing

1. Defining Customer Satisfaction: A Strategic Company Asset?.- 2. Customer Expectations: What Do Your Customers Demand?.- 3. Perceived Quality: Does Performance Matter?.- 4. Perceived Value: Is It Really All About Price?.- 5. ACSI: Is Satisfaction Guaranteed?.- 6. Customer Complaints: Learning to Love Your Angry Customers.- 7. Customer Loyalty: Hey, Stick around for a While!.- 8. Satisfied Custom...

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1. Defining Customer Satisfaction: A Strategic Company Asset?.- 2. Customer Expectations: What Do Your Customers Demand?.- 3. Perceived Quality: Does Performance Matter?.- 4. Perceived Value: Is It Really All About Price?.- 5. ACSI: Is Satisfaction Guaranteed?.- 6. Customer Complaints: Learning to Love Your Angry Customers.- 7. Customer Loyalty: Hey, Stick around for a While!.- 8. Satisfied Custom...

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  • ISBN: 9783030135621
  • DRM: WATERMARK
  • Publication Date: Mar 27, 2020
  • Publisher: PALGRAVE MACMILLAN
  • Format: pdf

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