Ten Deadly Marketing Sins

“…I heartily recommend it to both the marketing professional and non-marketing manager...” (Journal of Consumer Marketing, Vol.22, No.1, 2005)

“…everyone in marketing should give this a read…” (Media Week, 27 July 2004)

“…might well be the most instantly useful marketing guide to come off the shelf for years…” (Internetworks, September 2004)

“… a ‘must-have’ ...