Service Quality in the E-Retailing Industry

Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Brighton, language: English, abstract: This study aims to identify, analyze and prove dimensions contributing to the e-service quality (e-SQ) and satisfaction of online shopping. It takes ‘amazon.com’ as a case study and utilizes the critical incident technique in ord...