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Marketing 6.0
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Praise for Marketing 6.0
“Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking.”
—HERMANN SIMON, Founder and Chairman, Simon-Kucher
“Virtual, imm...
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19,99 €
Praise for Marketing 6.0
“Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking.”
—HERMANN SIMON, Founder and Chairman, Simon-Kucher
“Virtual, imm...
Read more
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