Critical Factors for Adoption of Customer Relationship Management

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Discusses a number of customer relationship management models and concepts in detail Considers the role of technology in customer relationship models in the current dynamic economy Proposes a new customer relationship model that can be adopted by SMEs in developing countries
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48,14 €
Discusses a number of customer relationship management models and concepts in detail Considers the role of technology in customer relationship models in the current dynamic economy Proposes a new customer relationship model that can be adopted by SMEs in developing countries
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  • ISBN: 9789819983216
  • Publication Date: Dec 15, 2023
  • Publisher: SPRINGER
  • Format: pdf

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