An analysis of how advertising affects females' self-image - specifically focusing upon print alcohol advertisements

Bachelor Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A2, University of Limerick, course: Business Marketing, language: English, abstract: Over the past 40 years advertising has grown rapidly, and today the advertising industry is worth over $400 billion. Advertising therefore has a direct impact on people’s lives, and pri...