You Win in the Locker Room First

Introduction xi

1 Culture 1

Create a Winning Culture 3

Build Your Culture Up and Down 4

Everyone Creates Your Culture 6

X's and O's Are Overrated 8

Sustained Culture = Sustained Success 9

Know What You Stand For 10

Process and Milestones 12

Focus on the Root, Not the Fruit 16

You Have to Fight For Your Culture and Team...