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Marketing Performance
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"This book empowers marketers to infuse their function with an investor's mindset and drive sustainable marketing performance."
Pieter Nota, CEO Personal Health & CMO Royal Philips
MARKETING PERFORMANCE
Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – be...
Weiterlesen
E-Book
epub
21,99 €
"This book empowers marketers to infuse their function with an investor's mindset and drive sustainable marketing performance."
Pieter Nota, CEO Personal Health & CMO Royal Philips
MARKETING PERFORMANCE
Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – be...
Weiterlesen
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