Iconicity in brand names. An analysis of TV ads

Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2.3, University of Bonn (Institut für Anglistik, Amerikanistik und Keltologie), course: Issues in Linguistic: Semantics, language: English, abstract: Do brand names have an iconic function, or are they rather arbitrary, just like Saussure claimed concerning linguistic sig...