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Winning Global Markets

Winning Global Markets

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Philip KotlerPhilip Kotler, Milton Kotler
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Betriebswirtschaft
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.

City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing expert...

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities.

City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing expert...

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  • ISBN: 9781118893838
  • DRM: ADOBE_DRM
  • Publication Date: Aug 6, 2014
  • Publisher: WILEY
  • Format: epub

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