The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges

Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A-, University College Dublin, language: English, abstract: "Brands are machines for delivering high quality earnings at high margins" is a claim made by Tim Broadbent in Advertising Works 2000. Strong and well-promoted company labels are visible across the world, influen...