Rethinking Undergraduate Business Education

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Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. Business education for undergraduates, however, is too often narrow, failing to cha...

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Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. Business education for undergraduates, however, is too often narrow, failing to cha...

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  • ISBN: 9781118038697
  • DRM: ADOBE_DRM
  • Publication Date: Apr 20, 2011
  • Publisher: WILEY
  • Format: pdf

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