International Place Branding Yearbook 2011

TOM ADAMS Chief Digital Officer, Future Brand Worldwide SIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy Adviser GREGORY J.ASHWORTH University of Groningen, the Netherlands GUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University, the Netherlands ERIK BRAUN ED BURGHARD Executive Direc...