How to Wash a Chicken

Tim Calkins is an award winning marketing professor, author, consultant, and speaker. He is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, where he teaches Marketing Strategy and Biomedical Marketing. He consults with leading corporations around the world, including Eli Lilly, KraftHeinz, Novartis and Abbvie. His books include How to Wash a Chicken - Mas...