Eco-Innovation: The Toyota Prius Case

Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovatio...